Microbide took a strategic decision to publish certain scientific biocidal studies and data in a creative way to appeal to non-scientists. We wanted to increase our reputation and engagement among consumers, non-scientists, and potential investors. We went to SciencePOD to help us reach out to these new, target audiences. The experience was gentle, non-intrusive, and extremely helpful. The reaction to the published output continues to this day. So, the result has paid back many more dividends than we could have imagined at the outset. We are now developing an educational programme for each of our product areas, and SciencePOD will play a critical role in this going forward.